$450.00 helps tell a breast cancer story for a new book.

Time does go by fast. In just one week (Oct 25) Cindy Simmons of Star 94 will be our 5th model for the To Have & To Hold Breast Cancer Photo Project. We have a problem though. We have had a few set backs and now we need $450.00 to rent a studio in downtown Atlanta.  The photo shoot will take place on October 25, 2011 @ 11am and 100% off all donations will go towards the shoot.

In addition, every donation of $25.00 or more will have their name placed in the book as a sponsor for this photo shoot. Click the image below to donate via PayPal. Thanks!

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Thanks to Steve Jobs he makes stupid people feel smart with a simple press of a button. Everything Windows made me think that I should have chosen a computer programing degree to ever become adept at placing text on videos. No one can deny his innovation and success at creating what no one thought they needed. I quickly tossed my beloved flip phone at the first sight of the Iphone and don’t get me started about the Ipod and my love of heavy and very full CD cases. What I’ve seen in the breast cancer community of advocates, survivors, and the medical industry is a lot of awareness but not a lot of research and not a lot of advances. Don’t get me wrong, Ralph Steinman and the development of immunotherapy is a great advancement but where is the visionary who is battling breast cancer?

What I hear is that Steve ran a tight ship and demanded excellence. Where is that in medical innovation. Granted medical innovation is not as sexy as the iphone and finding a cure for something that has a mind of its own is difference than building technology. But where is the determination that we have seen in Job’s Apple? Windows is like todays medical innovation. It’s there and it grows from time to time but Apple has creates innovation. They don’t necessarily improve products they create new categories of technology.

I would love to see a CEO like Jobs in the medical industry.  Just imagine what that would be like.

Everyone has ideas but not everyone can execute innovation from those ideas. And on top of that there aren’t many people in the world today who can make their idea a BILLION DOLLAR IDEA. I wish and more importantly pray that there is someone out there who has the creativity and will like Steve Jobs to change the face of the world with medicine.

Thank you for the idea of this post.

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It’s that time a year again. October is breast cancer awareness month where businesses and everyone and their mom sports pink “eradicate breast cancer” paraphernalia ranging from butter and now perfume. This, as you know, is called pink washing. I would like to know your thoughts on pink washing and Komen’s new perfume.

Susan G. Komen for the Cure has partnered with TPR Holdings, LLC, a New York City-based investor and operator in the consumer products industry, to create a perfume called Promise Me. According to the fragrance’s website, the pink-tinted Promise Me is “The Scent of Inspiration.” Its neatly packaged bottles and gift sets, with the all-too-familiar Komen ribbon emblazoned on the side, remind us that it’s not just inspiration Komen and TPR Holdings wants – they want us to shop our way to a cure.

The amount of each perfume purchase dedicated to supporting breast cancer research is paltry (Katie Ford Hall at Uneasy Pink notes that only $1.51 of each bottle will go to research, despite the whopping $59.00 individuals will spend per 3.4 oz bottle of Promise Me Eau de Parfum).

Two of the fragrance’s ingredients are potentially carcinogenic. I visited the Home Shopping Network’s webpage dedicated to Promise Me Eau de Parfum and did some sleuthing.  The ingredient coumarin rated a 6 (or moderate hazard) on the Environmental Working Group’s Skin Deep Cosmetics Database hazard scale.

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